The different ways of communication has changed drastically for a PR practitioner. To begin, Traditional communication is any form of media that was used before the internet. For an example, print, radio, and television are all examples of traditional communication tools. The tools are still used today, however we have been introduced to the internet which is a more modern communication tool.

Social media, email, websites, and blogs are all apart of modern communication tools. These platforms are seen as an easier way to receive news.

PR Practitioners and the media both have similar roles. The two also correlates and rely on each other. They are both focusing on creating ideas and was to keep the viewers engaged. PR practitioners use the media as a way to spread their content and ideas while the media give the PR practitioners a platform so that they can spread that information. PR Practitioners and the media both have control on what access they have to media. In fact, some will say that public relations is the media relations.

When googled, communication is “the imparting or exchanging of information.” So, when I think of communication, essentially it makes the world go around. For instance, Imagine if there was a world with no communication. How could we converse or express our feelings to one another? Communication is the heart of all relationships. We express our thoughts and feelings through by talking.

Communication is power because without it, we wouldn’t be able to express our thoughts, feelings, negotiate, or spread information whether it is true or false. Effective communication is finding the best way to covey thoughts and feelings to your audience, whoever or whatever that may be.

“In order for information to be “newsworthy”, I think that it needs to have all of the seven news values, which includes, proximity, conflict, prominence, impact, currency, and bizarreness. For an example, celebrity news involves prominence and mostly conflict. Although celebrity news is not as important as national news, it still has relevance and will generate more audience than regular people. For this reason, I think that pop culture is classified as news.

Another value of news that makes it “newsworthy” is timeliness. Timeliness matters because the faster you’re able to get news out, the better the audience. Also, you will generate more people tuned into your news because the audience will see your news as credible and will look for your news as a credible source.

Welcome to my Blog!

I am Amari Thompson and I am a student at Georgia Southern University. I am majoring in Interdisciplinary Studies with a minor in Journalism. The purpose of this blog will be to share and give insight on Iota Phi Theta Fraternity Incorporated. Throughout this blog, you will be able to learn about the different things that I have learn about Public Relations.

Throughout my time at Georgia Southern, I have enjoyed studying public relations and I am so excited to share what I’ve learned thus far! I look forward to see what this class has prepared me for in the near future!

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Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton